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  • Art meets people

    Name: Preeti Singhal, Vishal Singhal ArtZolo Location: Chandivali/Powai and Cochin Website ; Instagram ; Email Curated and Edited by: Harinath Art is more than just an expression of creativity; it is a thriving ecosystem where i deas, culture, and commerce intersect . Beyond its aesthetic appeal, art has immense potential to create value, not only for artists but also for communities. By building an art marketplace within our society, we can unlock this potential, bringing together creators and admirers while driving meaningful engagement. A Platform for Community Artists Our society is brimming with tapped and untapped talent— painters, sculptors —many of them who have not been discovered or have are not known to mast majority about their creativity/talent that they possess. Art Marketplace to bridge the gap of discovery by bringing a curated set of selection to help you experience better quality art. Art as an Investment Art has always been a valuable asset, both culturally and financially. A well-curated piece can appreciate over time, making it an excellent investment for collectors. By educating residents about the value of original art, we can inspire more people to engage with and support local creators. Workshops on topics like “ How to Start Collecting Art ” or “ The Economic Value of Handmade Creations ” could spark interest and open doors to a thriving art marketplace within the society. Curating Collaborative Spaces Art marketplaces are not just about transactions ; they are about connections. A thriving art ecosystem can also inspire collaborations. For instance, a budding artist could partner with a designer to create unique home decor pieces, or a sculptor could team up with a landscaper to transform shared spaces within the society. These collaborations enrich the marketplace and create opportunities for mutual growth. Art as a Catalyst for Business Innovation Art is no longer confined to galleries ; it is finding its way into corporate boardrooms, hospitality spaces, and even personal offices. For businesses or professionals within the community, integrating local art into workspaces can enhance brand identity and enhance creativity. This creates a win-win scenario: businesses gain unique and inspiring decor, while local artists find a platform to showcase their work. Building a Sustainable Ecosystem An art marketplace within the community isn’t just about buying and selling ; it’s about creating a sustainable ecosystem where creativity thrives. By organizing workshops, residencies, and mentorship programs, we can empower local talent to grow while also building a culture of appreciation and support for the arts. Please do feel free to share this article with art lovers and your friends who love the space of art or are keen to consider art as investment or need help with art décor in their homes/corporate spaces.

  • A for Apple, A for Art, A for AI

    Jyotsna Bhole Artist and Owner of Jyotsna Nair Art Studio LinkedIn ; Instagram Introduction to Evolution and Change Evolution didn't stop billions of years ago; it was merely the beginning . As time progresses, everything changes—sometimes for the better, sometimes for the worse—but there is a definitive shift from what was to what is now. And I don’t think there is anything wrong with it. We are humans, the only way we know is forward. No matter how nostalgic we may get, by nature we are meant to become a better version of ourselves in every way. We learn from our past; we study our present and we want to leave our presence for future generations. Each of us has a story to share, of our dreams, our reality and our experiences- good, bad and ugly. Changing Times and Technological Advances Our cultural narratives have evolved from nursery rhymes like "Twinkle Twinkle Little Star" to tunes such as "Baby Shark." Movies have transformed into larger-than-life experiences. Direct expressions of emotions like smiling or crying now often happen via emojis in text messages. Our fingertips are busier than ever, endlessly scrolling. Each technological advancement stirs fears of job loss, obsolescence, or worse, replacement. Human Adaptability and Technology Integration Computers have become an integral part of life, recalling a time when they were viewed as threats. The year 2000, the millennium, was such a year where we thought airplanes would fall from the sky and the world as we know it, would end, but life continued seamlessly. The real shock came with COVID-19 in 2020, yet humans persevered, quickly adapting to adversity. Technology helps manifest our imaginations, but it cannot replace the dynamic and extraordinary human mind, which defies the laws of physics and the world. The Unique Human Element in Creativity We’ve created Artificial Intelligence (AI) , feeding it with vast amounts of information. Yet, it can't capture our feelings, thoughts, love, hate, or the essence of being human. How can an AI comprehend the flutter of a heart upon seeing one's newborn, the serenity from a colorful sunset, or the triumph and relief of reaching a mountain peak? How do you make someone understand what heartache feels like. AI can only create what we can express in words. But there are so many emotions that have no words, this is where Art made by AI and art made by a human differs. When everything around us is machine made, we crave for something that has a human touch. Why? Because that artist has taken time out of their life, put thought and effort into creating something. That person has put their hopes, wishes and sometimes pain into making that object. And you want to feel that human emotion. When 10 artists see a landscape scene and paint their version of the view, each painting is different in some way. They paint what they feel and every person’s description of that feeling is different. Their rendition of the scene in a painting or a poem is as original as the scene itself in that moment. When we buy art , we are not buying the content. We are buying the artist’s experiences, struggles, wins and losses, emotions and ideas. We try to relate our own experiences with those of the artist. It’s about connecting with another living soul at a raw emotional level. Artificial vs. Human Experience Is it sufficient to know something thoroughly without experiencing it first-hand? Can it perfectly depict a waterfall without experiencing the weight on your shoulders? Would the expression differ between AI and someone who has floated in the ocean's currents? Ultimately, it's for humans to know and AI to explore.

  • Use it or lose it

    Deepalakshmi P Yoga teacher Email ; Instagram Many of us, start fitness journey to chase a magic number on the weighing scale or the inch tape. And more often, we give up after few weeks , as that number seems elusive. A wedding in the family or a vacation, the needle goes right back. So, why should we bother with exercising? Body has a policy of use it or lose it . That is the cornerstone of evolution. When, some ranges of movements are done regularly, those muscles and neural patterns are continuously strengthened . On the contrary, when some movements are not done, those patterns are weakened or even erased. Any movement, even as simple as flexing your fingers, involves, firing up a series of communication pathways within the body. Every movement in our body, is because of the coordination of the brain – initiate movement the nervous system – the messenger, carrying the command the musculoskeletal system – to execute the movement the respiratory system – to provide oxygen the digestive system – to provide nutrition the circulatory system – to carry that nutrition and oxygen to the cell (Note: this is just indicative list, for understanding purposes, it is actually highly complex mechanism) So, when we move, there is constant flow of information regarding - how much energy is required, how much tension is required, which cells to engage, which ones to stretch etc. For example , when a toddler tries to hold a baby, he doesn’t know how much pressure to apply to hold the baby. In the confusion, he may squeeze the baby a little more or hold him precariously at the verge of dropping. However, a grown up knows how much pressure to apply. How? As we grow up, we do a wide variety of movements, with different pressures, grips etc. and that is stored as neural patterns which makes us aware of the pressure and grip required for a particular job. Anyone, who has done squats , will know that in the initial few days, there is soreness in the thighs. After regular practice , you can do more squats, but this time, there is no soreness . This is because, once your body has understood, that you are going to do this movement regularly, it figures out the efficient way of doing squats and diverts body resources accordingly. Now, for some reason, you stop doing squats for few months. Again, when you try squats, the same pain returns . Why? Because the earlier patterns are forgotten and have to be built again. We can’t blame the body, for it has limited resources and always finds ways to use them efficiently. Once, it realised that the squat movement is not happening regularly, it diverts those resources to another part of the body. Another example is, though, the fractured arm is healed and the sling is removed, still the mobility of that arm is limited. We would need some regular physiotherapy , to bring arm back into full action. This is because, the movement patterns of that arm, is erased by the body , since the arm was not functional. Hence, those patterns must be rebuilt using exercises. The homeostasis of the body is maintained by constant communication between almost 30 trillion cells . There is not only, exchange of information between the brain and other organs through nervous system. There is constant information exchange among the organs also, through the blood, lymph etc. By moving regularly and with awareness, we constantly establish communication channels and pathway between various systems of the body. Like the way, the internet company , increases the bandwidth when the traffic increases, the body also, builds more bandwidth for exchange of information. This helps the organ systems to work efficiently, constantly updating each other of changes happening in them and the feedback loop is connected. Important functions such as exchange of gases, assimilation of nutrition, removal of metabolic waste, feedback on hormone secretion etc happens smoothly. This smooth functioning is important to keep away diseases such as diabetes, cancer, hypertension etc. So, give yourself some love, exercise daily and stay healthy!! Remember, if you don’t use it, you will lose it.

  • The True Legacy Of Business- Beyond Profit

    Sahiti Penna Founder, Amaltas Beauty Linkedin Profile The recent passing of Ratan Tata has sparked an outpouring of respect, reminding us that a leader's true legacy is defined by the human impact they create , not the wealth they accumulate. In the end, it’s the values we live by and the positive change we bring that leaves the deepest imprint. Yet, how often do we find ourselves chasing profits at all costs ? In my research and observations of the business world, I’ve seen many companies thriving on practices that raise ethical concerns. These examples make us ask: Are we building businesses that truly benefit society, or are we contributing to its challenges? Consider the rise of a Forbes 30 under 30 skincare founder , whose success thrives on amplifying society’s obsession with flawless beauty—fueling the pressure to meet impossible standards. Or the expansion of a fast-fashion brand that meets the demand for affordable style, but at the cost of sustainability and fair labor practices. Or gaming apps that, while wildly popular, draw in users, especially lower-income users with the allure of big wins. They often encourage and lead to development of gambling-like behavior that deepens financial strain. These examples make us question: Are we building businesses that truly benefit society, or are we contributing to its unraveling? Whether you’re just starting out or leading an established company, the temptation to prioritize profits over purpose is ever-present. But what is the real cost? Millions earned by deepening poverty or making people feel inadequate? At every stage—early or established, big or small—businesses shape the world around them. We must ask ourselves: Are we contributing to meaningful progress? There has to be room for ethics in every decision we make. As entrepreneurs and business leaders , we have a responsibility to build ventures that uplift, inspire, and add true value to society. After all, success without integrity isn’t really success. It’s time we redefine what it means to build a business— one that leaves a legacy we can be proud of.

  • Work From Home (Home Run Business)

    Pooja Mishra Home Baker/Pâtissier Instagram Handle COVID-19 was a curse , causing widespread illness and countless fatalities around the world. It also led to some far-reaching changes. Some of these changes were short-lived, while others are here to stay. One of these is the emergence of a new force – Housewives or Homemakers running businesses from home. It mainly started with homemade food, snacks, and bakery items, and it is growing to include various other products and services. I would like to share some of our knowledge for the benefit of those who are new or contemplating starting. A. Be clear about the objective. It’s important to understand the purpose, it could be out of passion, to unleash your creativity or even to grow it into a large business. It can significantly interfere with your family life. If you intend to treat it as a serious business, you may find that your house is no longer the right place in the long run. In such cases, it’s advisable to work on branding and logo design early on. Once customers associate you with a specific name or logo, it can be challenging to change, especially for small businesses. B. Pricing of the products/Services. Although it’s a home business, it’s important to accurately calculate the cost of the product or service and determine appropriate pricing. To do this, you must account for all input costs, including material costs and processing or manufacturing expenses such as electricity if it’s a product. Its also important to check the market prices as well. C. Awareness about the law and regulations. Each business no matter how small comes under some regulation. It’s also important to understand the consumer rights governing the product you are selling. For example, if you are running a food, snacks, or bakery business from home and are no longer confined to a small, close-knit community, you must apply for FSSAI registration (Food Safety and Standards Authority of India). Once your business exceeds ₹12 lakh per annum, you will require a license. Similarly, you should familiarize yourself with the Tax Laws governing the business you are running.

  • Why Has The Excitement And Disruption Around Startups Faded?

    Sagorika Ghosh Product Manager, Morningstar Linkedin Profile On one hand, Swiggy has earned its place after spending the last decade quietly focusing on disciplined execution. In recent conversations (IPO era), I’ve heard sentiments like, "Isn't this great news? It's a positive development for the tech ecosystem." But is it really? The reasoning behind this is that the public listings of companies like Zomato, Swiggy, Paytm , and others represent a net positive for the startup world. Such moves are believed to inspire more entrepreneurship and to reassure startup employees that significant outcomes are possible. The idea is that these events create wealth and seeing ‘crorepatis’ emerge from liquidity events like IPOs or acquisitions encourages others to follow suit. Just look at how SEBI and 328 shareholders helped turn India's stock market into a record-setting force, minting India’s priciest stock in a single day. However, over the past two years, the venture capital landscape has shifted. The once-rapid pace of startup funding, which saw a new unicorn emerge every few months during the ZIRP (Zero Interest Rate Policy) era, has slowed dramatically. We've seen a wave of layoffs, company shutdowns, and down rounds. Venture capital funding in 2024 is down 7% year-on-year , according to Tracxn. This isn’t due to a shortage of capital—funds are plentiful—but because the rate of investment has drastically slowed. Founders who once burned through their raised capital to capture market share are now rethinking their strategies, especially as AI and large language models (LLMs) make building and scaling companies more affordable. Venture capitalists (VCs) have become more cautious, taking a step back and reconsidering their investment strategies. The biggest change? A shift towards profitability. While we've seen some significant fundraising rounds this year—like Zepto, Rapido, and Meesho—overall funding is still far below the highs of previous years. As the venture capital world gradually returns to a semblance of "normalcy," it's time for introspection. Should VCs reconsider their past approach, particularly the "grow or die" mentality that has dominated their thinking? After all, VCs are not typically the most optimistic; it's the founders who bring that energy. VCs must balance multiple bets, hoping that a few of them yield the outsized returns necessary to fuel future investments and keep the cycle going. One key theme emerged: governance. Startups aren’t exactly known for strong governance, and this isn’t surprising given that many have been laser-focused on growth at any cost. Sources: ET, Mint

  • Navigating Market Corrections: Insights

    Viral Sheth Financial Market and Asset Management Specialist Linkedin Profile In a market buzzing with uncertainty, history often provides the best teacher. With over ₹1.5 lakh crore sold by FIIs in just 45 days, the Nifty has experienced an 11% correction from 26,300 to 23,500. But is this a crash or just a temporary dip when you compare severe declines in 1992, 2008, or 2018? Insights from Past 2022 Correction (18% fall, lasting 8 months) After the post-COVID rally, the market peaked at 18,600 in October 2021, corrected 12% to 16,379, briefly rebounded, and eventually bottomed at 15,200 by June 2022. 2015 Correction (24% fall, spanning 11 months) The Nifty fell from 9,100 in March 2015 to 6,500 by February 2016 after an initial 9.5% decline and a short-lived rebound. Current Market Outlook The rally from 16,900 in March 2023 peaked at 26,300 in September, followed by an 11% drop. Key technical indicators, such as an RSI of 30 and proximity to the 200-day moving average, suggest the market is oversold. A rebound to 24,900–25,100 is likely, but we foresee a subsequent decline to 21,500–20,000 (18–24%) within 6–8 months. Disclaimer This article is for informational purposes written on 14th Nov 2024 only and does not constitute investment advice or a solicitation to buy or sell any securities. Readers are advised to consult with financial advisor before making any investment decisions. Past performance is not indicative of future results. Ref: Article

  • Cash Is King – But How Does It Move?

    Vinita Khar Director Sales at CMS Info Systems Linkedin Profile It’s an intriguing question with answers all around us, yet one we rarely stop to ponder. Behind the scenes, the cash logistics industry ensures the seamless movement of money, handling approximately ₹15,000 crore daily and creating about 50,000 jobs across India. Despite its critical role, this industry operates in relative obscurity, with limited information available online. Dominated by 4–5 key players , it works closely with banks to manage cash flow efficiently. What Does the Cash Logistics Industry Do? • Cash Transportation: Moving cash between currency chests and bank branches. • ATM Replenishment: Ensuring ATMs are stocked and operational. • Retail Cash Logistics: Collecting and depositing cash from retail businesses. On a deeper look, we see that cash logistics companies facilitate every stage of the cash cycle, balancing demand and supply to keep the economy running smoothly. An Everyday Example Picture this: I woke up in a panic, realizing I hadn’t finished my Diwali shopping. After making a quick shopping list, I rushed to an ATM to withdraw cash for my purchases. With cash in hand, I visited various stores, bought everything I needed, and returned home satisfied. But behind this simple sequence, the cash logistics industry was hard at work: Replenishing the ATM so I could withdraw cash. Collecting the cash I paid at the stores and depositing it back into the retailers’ bank accounts. The Industry's Vital Role As long as cash remains in circulation and a preferred mode of transaction, the cash logistics industry will continue to thrive. It plays a silent yet indispensable role in ensuring that money moves where it is needed, powering our daily lives and the broader economy. Future Perspectives: A Digital Shift While cash still plays a critical role, the payment landscape is evolving rapidly. Consider these figures*: • The share of cash payments in India’s private consumption expenditure (PFCE) fell from 80.6% in 2021 to 51.9% in Q1 2024. • Digital payments surged from 19.4% to 48.1% during the same period. The rise of UPI has transformed how we transact, marking a significant shift toward digital modes of payment. While cash remains relevant, the growing adoption of digital payments presents both challenges and opportunities for the cash logistics industry. As we navigate this transformation, one thing remains clear: whether physical or digital, the movement of money is central to powering economies. The next time you withdraw cash or pay for a purchase, take a moment to appreciate the complex systems at work behind the scenes that make it all possible. Ref: - * What UPI has done to change India’s payment landscape?

  • Functional Medicine: A New Approach To Lasting Health

    Dr. Akshita Mamania Mehta Functional medicine practitioner & nutritionist Linkedin How often have we popped  antacids or painkillers  and thought it's absolutely normal to do so? Yes, once in a while won’t do much harm, but what if it is happening too often? Just because those medicines make it go away-does that make it ok to ignore these problems? Is it ok to fall sick with every weather change just because everyone around is also falling sick? Common symptoms like headaches, acidity or frequent colds may seem trivial, but they could be your body signalling a larger underlying problem. This root cause, if not addressed, will simply pop up as another symptom on another day, and suddenly you find yourself dealing with a much larger problem years later. Functional medicine , established in the  US and some European countries  for over a decade, has recently gained traction in India with a handful of trained doctors. Globally, for millions of patients, this research-backed approach has been a ray of hope in cases where allopathy/conventional medicine failed to provide solutions and also a sigh of relief for those who were told “ You are fine, your reports are normal ”, except they never really felt normal. Comparison with Conventional Medicine Approach:  Functional medicine considers the whole person, including  lifestyle, genetics, and environment  and taps into the inherent healing potential of the body. It identifies  root causes  through comprehensive blood tests, deep dives into current symptoms, lifestyle, and medical history, allowing for more targeted, long-term treatment plans. Conventional medicine often focuses just on specific symptoms or organ systems and is targeted to mask the problem rather than correcting it. Treatment:  Functional medicine emphasizes personalized care plans  including dietary changes, nutritional and herbal supplements, and lifestyle modifications (all under one roof!).  Conventional medicine typically relies more on pharmaceutical drugs and standardized treatment protocols. Who Can Benefit • Those with chronic conditions like  autoimmune diseases, diabetes, and heart disease • People struggling with  weight management • Those dealing with hormonal imbalances, including  PCOS, infertility, difficult menopause , etc. • People with  skin disorders  such as acne, eczema, and psoriasis • Individuals with  digestive  problems • Patients whose conditions haven't responded well to conventional treatments • Individuals seeking  preventive care and optimal wellness Relevance in Today's World Functional medicine addresses key healthcare challenges: • Rising rates of chronic diseases requiring comprehensive approaches • Growing demand for personalized healthcare solutions • Need for more effective preventive strategies By integrating the best of traditional healing systems and modern,  evidence-based medicine approach,  functional medicine offers a promising model for addressing complex health issues and promoting long-term wellness.

  • Navigating Uncertainty in a Dynamic Global Trade Landscape

    Smita Shetty LinkedIn A renewed Trump presidency could reshape global trade, challenging Indian consumer goods exporters. By the end of his first tenure, tariffs on Chinese goods  soared from 3.1% to 19% , and despite calls for relief, the Biden administration largely maintained them. A 2024 World Bank report warns similar tariffs could  affect 15% of cross-border shipments  if 2018–2021 policies return (Source: Global Trade Monitor). Even if targeting China, they indirectly hit Indian supply chains, raising input costs and shifting competitiveness. The ongoing  Russia–Ukraine  conflict continues to disrupt Eastern European shipping lanes, causing  12–15% longer transit times  ( Source: DHL Global Connectedness Report, 2023 ). The conflict’s trajectory is uncertain, with potential for escalation or diplomatic resolution. For Indian exporters, rerouting and higher logistics costs are key concerns Insurance underwriters  already factor  Middle East tensions into freight costs , reflecting possible disruptions from  Houthi activity in the Red Sea  or threats near the  Strait of Hormuz . However, surcharges and transit times could climb if conflicts intensify. During his 2017–2021 presidency, Trump’s withdrawal from the JCPOA  and renewed sanctions on Iran  heightened regional strain ( Source: U.S. State Department Archive, 2021 ), while the Abraham Accords  advanced ties between Israel  and select Arab states ( Source: White House Archives, 2020 ). These developments shaped the region’s political landscape; however, how they evolve remains uncertain, demanding vigilance and adaptive risk management from Indian businesses To navigate these complexities, Indian businesses should consider five key measures for building resilience. Diversify Sourcing & Markets:  Avoid overreliance on any single region by establishing multiple supplier relationships. Map Vendor Networks and Mitigate Upstream Risks : Go beyond first-tier suppliers by assessing your suppliers’ own subcontractors. A multi-tier risk assessment approach helps organizations anticipate disruptions before they escalate. Invest in Technology : Real-time cargo tracking and advanced analytics can reduce lead times by up to 20%. Build Contingency Buffers : Maintain strategic stockpiles and partner with third-party logistics providers to mitigate sudden shocks. Stay Compliant and Adaptable : With possible new U.S. regulations on origin rules or labeling, frequent audits and agile compliance frameworks remain critical ( Source: U.S. Congressional Research Service, “Trade Policy Primer,” 2024 ) Ultimately,  resilience  will be the defining factor as the global trade landscape continues to shift.

  • What Youth think about yoga…..

    Asha Duvvuri Instagram Whenever I speak to my  kid’s friends  and ask them “If they enjoy doing  Yoga ” usually the answer is “ OH NO ”! So slow and it is for old people not for us. The fact that they are saying “No” or reluctantly attending the sessions is that they are seeing Yoga just as a form of exercise like any other workout. The slow and steadiness is the key ingredient of yoga which works on all dimensions of the body. Scientifically its proven that when you perform any kind of exercise whether it is  yoga, weight training, running, cycling, swimming the happy hormones  are like  dopamine, oxytocin, Serotonin and Endorphins  are released in the body. Lets understand what happens actually when we practice yoga. The common misconceptions: Yoga is too slow : As you start practicing and get into a pose you want to feel and realize the changes happening in the body and how your mind is preparing itself to accept that change. To realise this, your body and mind need some time to exchange this info. Hence we insist to practice yoga slowly. Yoga has different formats some are slow, some are fast and energizing. We are free to choose what suits our body. Connection with the mind:  Accepting the change and preparing yourself for the next move with a positive attitude. Yoga is Just stretching:  When you stretch, the muscles relax and strengthen which allows range of motion and increases blood flow supplying essential nutrients to the body. Connection with the mind : Think big and beyond your limitations . Yoga is for old people:  The number of metabolic disorder diseases are more in younger generation not in Old people this is purely due to the practice of yoga in some or the other form like sitting and moping the floor, grinding batters and masala with the help of a stone grinder not the machine, sitting and washing the clothes with hands. People used to sit down and eat for a good digestion. The activities grinding with hands, sitting and moping, batter preparation with the stone grinder are the forms of yoga like malasan, padmasana or vajrasana. Now a days we have to put in some effort to include these actions into our daily routine. Connection with the mind:  Let not your physical body be an obstacle for your mental and spiritual growth. Yoga takes longer time to practice:  People often ask is it possible to to do yoga in for only 10 mins will i get any benefit ? The answer is absolutely yes. One surya namaskar takes an average of 20-25 seconds but it is a combination of 12 asanas. Even if you practice 5 surya namaskars per day it wont take more than 3-4 mins. In 10 mins you can perform good number of repetitions. Those 12 asanas cover your chest, back, neck, abdomen , arms, shoulders and legs . Yoga need not be done for a longer durations. On the other hand you can just pickup few asanas and quickly wrap it up in 10mins. Connection with the mind:  Any practice takes good amount of time to realise your potential and it might take several days, months or years depending upon your commitment, hardwork and determination.

  • Data Destruction: Safeguarding trust in the Digital Age!

    Harish Dixit Senior Infrastructure Manager – APAC LinkedIn Profile Most businesses are unaware about the fact that d eletion and format doesn’t completely wipe off the data . If you're selling or even disposing your storage device thinking that you have formatted or deleted data and it has been gone forever, then you’re mistaken and are inviting a big threat to your data. The Hindu trinity consists of three gods: Brahma the creator, Vishnu the preserver, and Shiva the destroyer. While Shiva's role might seem scary, it's actually about positive change. Destruction leads to new creation, which is necessary for growth. Just like Shiva's role, destroying old data is very important for businesses today. It's a key part of keeping information safe and private. Simply deleting files isn't enough – the data needs to be completely erased so it can't be recovered. There are several reasons why properly destroying data matters: 1. It protects secret information. Companies have lots of sensitive data about employees, customers, and business plans. If this isn't destroyed properly, it could be stolen and misused. 2. It helps follow laws. Many industries have strict rules about protecting data. Proper destruction helps avoid fines and legal problems. For example: HIPAA for healthcare organizations and PCI DSS for financial institutions. 3. It reduces risk . By destroying old data, companies have less sensitive information to worry about if there's a security breach. 4. It maintains a good reputation . Taking data security seriously helps businesses look trustworthy. There are different ways to destroy data securely: • Overwriting : replacing old data with new, meaningless data • Degaussing: erasing magnetic storage devices • Physical destruction : actually, breaking storage devices Instead of physically destroying devices, which can harm the environment, businesses can use special software to erase data completely. This allows devices to be reused or recycled safely. Data erasure software, like Bitraser, can wipe information from various devices beyond the possibility of recovery, but come at a cost. There are also some free options available like ShredOS, a specialized Linux- based tool designed for securely erasing data from computer storage devices. To learn more about securely wiping data using ShredOS, please follow this tutorial: Click for Tutorial: In conclusion, data destruction is not merely a routine maintenance task but a critical process that underpins the success and sustainability of modern businesses. It adheres to compliance, and security, laying the foundation for robust business operations and strategic growth.

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